fulcrumbusinessadvisors.com

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.fulcrumbusinessadvisors.com/

Character length : 32

Title

Fulcrum Business Advisors

Description

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Fulcrum Business Advisors

Character length : 25

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
11	4	9	5	0	0

Heading structure in the source code

<H2> Helping You Grow, Plan and Exit Your Business
<H1> What Fulcrum Does
<H4> Dan provides actionable advice about how to:
<H2> run a service-based business
<H2> measure performance
<H2> rehabilitate your financials
<H1> develop sustainable business modelsfor service-based businessesthat utilize union labor
<H1> build and implementa succession plan
<H1> transition your businessbetween family membersor key employees
<H1> create an exit strategy
<H1> Why Fulcrum
<H4> Because Business Really is Personal
<H4> From soldering copper to turning profits
<H4> Buying a family business, selling a family business: it’s hard, it’s emotional, and it’s personal
<H1> Dan Axtell
<H3> Business Advisor, who lends neutrality and toughlove to small business owners ready to grow, sell, or transition their service-based businesses
<H3> Helps small business owners findways to create wealth and build a legacyfor their family-owned businesses
<H3> Mentors several minoritybusiness owners through theBlue Hills Business Center
<H1> Served on the boards
<H1> Served as chairman
<H3> of the Joint Apprenticeship Committee
<H1> Served as a trustee for
<H3> Local Health & Welfare Board Pension Board
<H3> Raced a sports car and instructedhigh performance race car drivers
<H3> Launched a union agreementthat helped him grow the salesof his business by 200%, even during a recession
<H3> Spent 43 years as journeyman plumber, master plumber,project manager, estimator, CEO, and chairman of the board of Lexington Plumbing, a now third-generation owned family business
<H3> Bought the family business, tripled its sales,sold it to his kids, and still is welcomed into their homes for Sunday dinners (where they can use more than plastic silverware!)
<H1> Connect
<H4> You can’t have the “old days” back.You have to change to grow.

Word cloud

business30
family10
grow6
hard6
it’s6
how5
owners4
plumbing4
years4
exit4
someone4
dan4
buy3
union3
board3
served3
small3
service-based3
businesses3
ready3
ceo3
fulcrum3
take3
you’re3
plan3
next2
back2
started2
into2
could—and2
stockholders2
sales2
buying2
selling2
been2
plumber2
car2
chairman2
journeyman2
before2
personal2
worth2
lexington2
recession2
connect2
during2
expert2
survive2
plumberproject2
need2
manager2
estimator2
can’t2
bought2
learn2
would—tell2
key2
succession2
transition2
labor2

Keyword matrix

word	title	descriptions	heading
business
family
grow
hard
it’s
how

Two Word cloud

family business4
union labor2
who had2
you have2
someone who2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 24 images on this web page.

Alternate attributes for the following 24 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.70

Flesch Reading Ease

67.70

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.80

Dale–Chall Readability

5.00

SMOG Index

9.30

Spache Readibility

5.00

Number of letters

3669

Number of words

773

Number of sentences

100

Average words per sentences

Number of syllables

1200

Syllables in words

1249

Average syllables in words

1.55

Number of words in first three syllables

110

Percentage of word / syllables

14.23

Words not in Dale-Chall easy-word list

226

Words not in Spache easy-word list

183

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1146px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,865 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/site.js?ver=3.8.21
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/jquery.singlePageNav.min.js
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/responsiveslides.min.js
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/iscroll.js
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/polyfill.requestAnimationFrame.js
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/tweenmax.min.js
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/js/jquery.superscrollorama.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/style.css?ver=3.8.21
http://www.fulcrumbusinessadvisors.com/wp-content/themes/starkers-master/css/responsiveslides.css

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 4 different links.
Internal links: 4

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
What
Why
Who
Connect

Website security

192.185.168.132

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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xavadesign.com

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Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H2 : Helping You Grow, Plan and Exit Your Business, ( 931px from top )

Typos

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SEO report of fulcrumbusinessadvisors.com